Launching Feb 2010… “The Theatre of The Future”.
Press Release Feb-2010
Lightyear Digital Theatre (Canada) Ltd. is proud to be launching its roll-out of unique high-definition and 3D digital theatres from Surrey, British Columbia. These theatres, in tandem with Lightyear’s digital broadcast platform, will open up North America to a whole new world of exceptional quality entertainment, education, information, arts and culture.
Lightyear’s business model, Compact Interactive Theatre (CIT), is a blend of live events, theatre, screened media and digital technology. With stunning high-definition audio visual and 3D presentation these streamlined, economical and versatile theatres, through connectivity to digital broadcasting, are immediately responsive to changes in programming. The total audio visual effect is spectacular to experience and audience perception is changed forever as Window to Reality environment is created.
One function of a CIT is to create the ultimate classroom environment. From interactive distance learning to sharing thousands of the world’s finest lectures, tuition will be brilliantly enhanced by the dynamic images and immersive virtual sound. The benefit of a CIT is its adaptability to any environment, whether a 50-seat theatre in a remote community or the most elaborate 1,500 seat concert hall, everyone will experience the same amazing consistent quality.
Another function of CITs is to take high-definition audio visual content, with studio quality, to small communities and suburban areas. Lightyear will apply special emphasis to community theatres and create in them an environment that can seldom be found even in large urban centres. A CIT will become an integral part of any community, enabling state-of-the-industry entertainment, cultural and educational programming to be enjoyed in the thousands of small towns and remote communities throughout North America. An extremely affordable community theatre digital retrofit will bring new life to each town, dramatically increasing revenue streams for the exhibitor and significantly lowering the operating costs.
Lightyear has donated a world-class showcase high-definition digital demonstration research and development theatre to Simon Fraser University (SFU) in Surrey, British Columbia. This $500,000 donation took the form of a complete retrofit to SFU’s existing 200-seat Westminster Saving Credit Union theatre located on the university campus. Lightyear’s showcase is a prototypical CIT and will be used by both SFU and the School of Interactive Arts and Technology. Lightyear will also utilize this showcase as a proof of concept high-definition and 3D demonstration venue for potential exhibitors from all corners of North America. The Lightyear team comprises of some of the most respected and well known names in the manufacturing and installation of motion picture and digital theatres. Lightyear’s showcase theatre in SFU will rank amongst the finest in North America and the CIT launch will ensure that the spotlight of the industry remains firmly on the City of Surrey for a considerable time.